No, it doesn’t. Its flavor doesn’t even remotely remind me of the iconic candy bar — not the Hershey’s version, the Nestle version sold everywhere other than the US, or even Norway’s Kvikk Lunsj (Google it). Even its crunch differs significantly from the crispiness of the wafers coated in chocolate. “Gimme a break,” you might say, but I’ve been eating and reviewing cereal long enough to know that I shouldn’t set my expectations that high for a product that’s supposed to taste like something else. What I expected was something chocolatey with a decent crunch, and that’s what we’ve got here with this breakfast option.
Retiring Guy arrives late to Cheerios 80th birthday party. (7/13)
Wheaties 100 Years of Champions limited edition collector series. (4/27)
Grape Nuts. (2/22)
Kix just keep getting harder to find. (1/23 update)
Cheez-It horns in. (1/10)
2019
This box wants to party with you. (6/4)
Blueberry Cheerios. (5/16)
Snap, crackle and redpop. (2/26)
Kellogg's Honey Oat Frosted Flakes. (2/19)
Kellogg's All Bran fights for shelf space. (1/22)
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots. (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats. (10/1)
Nutter Butter. (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat. (4/3)
Chocolate Frosted Flakes. (3/30)
It's just peachy, part 2 (with probiotics). (3/26)
It's just peachy (Cheerios). (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats. (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1. (3/9)
The takeover of Mom. (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms. (2/22)
Kellogg's Donut Shop in your choice of flavors. (2/14)
Just a spoonful of sugar helps the shredded wheat go down. (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter. (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves. (1/16)
What's really going on with this General Mills blend. (1/10)
Giant size bargains to kick off the new year. (1/3)
2017
Satisfy your craving for chocolate. (12/22)
Pumpkin Spice runs amok. (11/7)
Danger lurks. (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters. (9/20)
Limited Edition Mocha Crunch. (7/16)
Kellogg's Frosted Flakes with Marshmallows. (2/1)
A marriage between General Mills and Girls Scouts of America. (1/19)
Alpha-Bits is getting squeezed out. (11/23)
Special K continues to branch out. (10/23)
Wedding bells chime. (10/5)
The price of convenience (22.54 cents per ounce). (8/19)
Make up your mind already! (8/14)
Remember Nabisco Shredded Wheat? (7/13)
Features Batman and Superman. (7/7)
Post wants you to have ice cream for breakfast. (6/30)
Kellogg's wants you to put out the box at bedtime. (12/20)
Decline in cereal sales bite into Kellogg's results. (Fortune, 10/30)
Americans aren't eating their Wheaties. (CNN Money, 9/18)
Cereals Begin to Lose Their Snap, Crackle, and Pop. (The New York Times, 9/10)
Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy. (Adweek, 8/14)
I imagine General Mills has done the research, but what if this is the case? (7/1)
Maybe it's the rainbow colors. (7/1)
They still call it 'breakfast cereal'. (2/14)
Cereal killers: Americans' new breakfast habits. (CNBC, 8/2)
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