Tuesday, May 18, 2021

This week in the cereal aisle: Kellogg's shamelessly promotes major breakfast sugar buzz

 

Photo by Retiring Guy

smartlabel (box and highlight added)

Retiring Guy is late to the party.

USA Today, 9/9/2020
The classic dessert company has partnered with Kellogg's to launch "Oatmeal Creme Pie Cereal" in a move meant to honor the snack cake brand's 60th anniversary. 
Over the weekend, rumors swirled about the cereal-snack mashup after the Instagram account @CandyHunting posted an image seemingly depicting what the box looks like. Little Debbie confirmed the news on its Facebook and Instagram page on Tuesday. 
"Yes, that's right there will be Oatmeal Creme Pies cereal!" the brand posted on Facebook along with a photo of the box of cereal. The company also stamped the photo with a label saying, "The rumors are true."

Kellogg's late December 2020 press release is predictable over the top.


2019
This box wants to party with you.  (6/4)
Blueberry Cheerios.  (5/16)
Snap, crackle and redpop.  (2/26)
Kellogg's Honey Oat Frosted Flakes.  (2/19)
Kellogg's All Bran fights for shelf space.  (1/22)
 
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots.  (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats.  (10/1)
Nutter Butter.  (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat.  (4/3)
Chocolate Frosted Flakes.  (3/30)
It's just peachy, part 2 (with probiotics).  (3/26)
It's just peachy (Cheerios).  (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9)
The takeover of Mom.  (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22)
Kellogg's Donut Shop in your choice of flavors.  (2/14)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16)
What's really going on with this General Mills blend.  (1/10)
Giant size bargains to kick off the new year.  (1/3)

2017
Satisfy your craving for chocolate.  (12/22)
Pumpkin Spice runs amok.  (11/7)
Danger lurks.  (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20)
Limited Edition Mocha Crunch.  (7/16)
Kellogg's Frosted Flakes with Marshmallows.  (2/1)
A marriage between General Mills and Girls Scouts of America.  (1/19)

Tiny Toast.  (6/21)



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