The #Vanlife Business Is Booming. (The New York Times, 7/3/2020)
At a price you and I can't afford. Mr. Gilmore typically sells custom vans for $100,000 to $300,000, not including the cost of the van, which is usually a $40,000-and-up Mercedes Sprinter. Demand has nearly doubled since lockdowns began, he said, and Benchmark Vehicles just hired three more people.
Vanlife has been an influencer trend on Instagram for years. It usually involved a good-looking young couple in a van posting gauzy portraits of each other and sweeping scenes of the places they visited. The fantasy life they sold is freedom and simplicity, a radical reduction in burden — but not comfort. For these are not backpackers looking tired and worn, with massive calves and wild hair. Vanlife is an aesthetic trend, closer to the tiny-home movement, yet even richer, lusher and typically sexier.
Take a look at the Great White.