Friday, February 13, 2015

Fewer of us are starting the day with a breakfast "hoop-de-do"!


A Sharp Loss for Kellogg's as Sales of Cereal Falter.  (The New York Times, 2/12/2015)
Mr. Bryant cited weakness in sales of Special K brand products, noting a shift in consumers away from foods promoted as “diet” in favor of what the industry is calling “functional” foods, products with fewer ingredients, added protein and other features that are perceived as healthy rather than simply lower in calories. “Simple food, clearly less refined, if you like, that’s what I think consumers are looking for, as well as satiation,” he said.

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