With apologies to Paul Revere & the Raiders
Photo be Retiring Guy
General Mills' Kix, billed as the first ready-to-eat, puffed-corn cereal, was introduced in 1937, four years before Cheerios. The latter brand quickly became king of the cereal aisle.
Trix, artifically colored Kix, made its appearance in 1954.
Kix is also the first cereal to be made with the puffing gun.
The most popular breakfast cereals in America today. (Washington Post, 3/18/2015)