In 2020, almost every rural county in the state voted for Trump. Many counties registered two Trump votes per Biden vote, similar to the sum total of the suburban Milwaukee WOW counties of Waukesha, Ozaukee and Washington.
That's a far cry from 1992, when most rural Wisconsin counties voted for then-Arkansas Gov. Bill Clinton over Republican President George H.W. Bush.
[Don't put too much stock in this; third-party candidate Ross Perot corralled 8.4% of the vote nationally and 17.7% in Juneau County.]
Today, about 30% of Wisconsinites live in rural areas and rural millennials are fleeing to population hubs, according to Malia Jones, a social epidemiologist at UW-Madison's Applied Population Laboratory.
[Juneau County's current population of 26,718 is 91.4% white, compared to 81% in Wisconsin and 60% nationally. Percentage of residents 65 and older is 20.8% compared to 17.5% in Wisconsin and 16.5% nationally.]
Juneau County vaccination rate is 11 percentage points lower than the statewide rate of 64%.