This week in the cereal aisle: Wheaties features the Watt brothers

Retiring Guy arrives late to this cereal party.   Strange that it took almost a year for Woodman's to give this Wheaties edition a special display.

USA Today, 7/11/2023

For more than 80 years, prominent athletes have been featured on the front of a Wheaties box, including Michael Jordan, Lebron James, Simone Biles and Muhammad Ali. And now, NFL brothers J.J. and T.J. Watt. 

J.J. Watt, a three-time AP Defensive Player of the Year who retired last season after a 12-year career, and his brother T.J. Watt, a linebacker with the Pittsburgh Steelers who also won a Defensive Player of the Year award, are the first brothers to be featured on the cover of the famous orange cereal box, Wheaties said in a news release sent to USA TODAY.

Other cereal aisle posts:

2023

Celebrate Christmas with Sugar Cookie Toast Crunch cereal.  (11/27)

Countdown to Chexmas.  (11/16)

Cheerios wins the shelf display against Lucky Charms.  (11/3)

Lucky Charms gets a limited edition Halloween makeover.  (10/27)

Fall flavors.  (10/25)

Kellogg's Fruit Loops partners with Willa Wonka and the Chocolate Factory.  (9/7)

31st variety of Cheerios, special edition Lemon Frosted. (8/29)

New shape!  Fruity flavor!  Kellogg's Rainbow Krispies!  (8/24)

Movietime!  (7/24)

And here you thought it was just Hollywood suffering from a lack of originality.  (7/14)

General Mills IHOP Mini Pancake cereal.  (7/13)

Kellogg's Rice Krispies red and blue color mix. (6/13)

Kellogg's Froot Loops Mega MixUps.  (6/9)

Kellogg's Rice Krispies blue and green color mix.  (4/23)

Sugar-loaded cereal bars elbow their way to prominence.  (3/27)

A big dose of sugar for Easter.  (3/25)

Get your recommended daily allowance of synthetic dye.  (2/2)

Kix just keep gettin' harder to find. Again. Two years later.  (1/7)

Kellogg’s Tiger Paws Jumbo Snax.  (1/2)

2022

General MIlls limited edition dessert fest.  (11/30)

Kellogg's Family Size Cosmic Brownies.  (11/6)

Hocus Pocus 2.  (10/17)

General Mills Limited Edition L.O.L. Surprise Birthday Cake Cereal.  (10/12)

Kellogg's shocking orange Halloween Rice Krispies.  (8/24)

And after a few minutes in milk, it looks like a bowl of barf.  (7/15)
Retiring Guy arrives late to Cheerios 80th birthday party.  (7/13)
Wheaties 100 Years of Champions limited edition collector series.  (4/27)

Living dangerously.  (4/19)

2021

Give your kids a sugar buzz with a new Elf on the Shelf tradition.  (11/26)

Limited Edition Kellogg's Frosted Flakes Apple Jacks Mashup,  (10/3)

Fall is here and so are limited edition pumpkin spice choices.  (9/28)

Kellogg;s adds another variety to the Frosted Flakes brand.  (7/12)
Team Cheerios.  (7/9)

Remembering the Apple Jacks bullies jingle.  (6/1)

Kellogg's shamelessly promotes major breakfast sugar buzz.  (5/19)

Kelloggs Crayola gets the puff piece treatment @ BestProducts.  (4/5)
Grape Nuts.  (2/22)
Kix just keep getting harder to find.  (1/23 update)
Cheez-It horns in.  (1/10)

2019
This box wants to party with you.  (6/4)
Blueberry Cheerios.  (5/16)
Snap, crackle and redpop.  (2/26)
Kellogg's Honey Oat Frosted Flakes.  (2/19)
Kellogg's All Bran fights for shelf space.  (1/22)
 
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots.  (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats.  (10/1)
Nutter Butter.  (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat.  (4/3)
Chocolate Frosted Flakes.  (3/30)
It's just peachy, part 2 (with probiotics).  (3/26)
It's just peachy (Cheerios).  (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9)
The takeover of Mom.  (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22)
Kellogg's Donut Shop in your choice of flavors.  (2/14)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16)
What's really going on with this General Mills blend.  (1/10)
Giant size bargains to kick off the new year.  (1/3)

2017
Satisfy your craving for chocolate.  (12/22)
Pumpkin Spice runs amok.  (11/7)
Danger lurks.  (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20)
Limited Edition Mocha Crunch.  (7/16)
Kellogg's Frosted Flakes with Marshmallows.  (2/1)
A marriage between General Mills and Girls Scouts of America.  (1/19)

2016
Alpha-Bits is getting squeezed out.  (11/23)
Special K continues to branch out.  (10/23)
Wedding bells chime.  (10/5)
The price of convenience (22.54 cents per ounce).  (8/19)
Make up your mind already!  (8/14)
Remember Nabisco Shredded Wheat?  (7/13)
Features Batman and Superman.  (7/7)
Post wants you to have ice cream for breakfast.  (6/30)

Tiny Toast.  (6/21)

2015
Fewer of us are starting the day with a breakfast "hoop-de-do"!  (2/13)

2014
Kellogg's wants you to put out the box at bedtime.  (12/20)
Decline in cereal sales bite into Kellogg's results.  (Fortune, 10/30)
Americans aren't eating their Wheaties.  (CNN Money, 9/18)
Cereals Begin to Lose Their Snap, Crackle, and Pop.  (The New York Times, 9/10)
Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy.  (Adweek, 8/14)
I imagine General Mills has done the research, but what if this is the case?  (7/1)
Maybe it's the rainbow colors.  (7/1)
They still call it 'breakfast cereal'.  (2/14)

2013
Cereal killers:  Americans' new breakfast habits.  (CNBC, 8/2)