Monday, February 9, 2026

GET ME REWRITE: “Melania” tanks at the box office in its second week of release, resulting in an upchuck of gobbledygook from Amazon

 
Variety, 2/8/2026

Rebecca Rubin shares the upchuck:
“‘Melania’s’ strong theatrical performance is a critical first moment that validates our holistic distribution strategy, building awareness, engagement, and provides momentum ahead of the film’s eventual debut on Prime Video,” said Amazon MGM’s head of domestic theatrical distribution, Kevin Wilson. “Together, theatrical and streaming represent two distinct value creating moments that amplify the film’s overall impact. Audience response is already validating this approach, with exit data showing strong intent to rewatch on Prime Video and meaningful interest in the forthcoming docuseries.”

According to Merriam-Webster, the first known use of 'upchuck', as in to vomit, occurred in 1929.

  1. bonk
  2. burp
  3. ciao
  4. sked
  5. sync

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