Wednesday, September 1, 2010
'Kiosk Trends May Surprise'
Link to August 17 Digital Screenmedia Association post, "Kiosk trends may surprise, confound industry, report finds".
Excerpt: For starters, self-check in at airlines has met its technological match, and it’s called the smart phone. Kiosks will remain a strong force in the sector, but many consumers eventually will switch to getting to their plane with the help of their phone.
“Airport check-in (via kiosk) is a very mature market sector. You will see incremental increases and updates of products. Smart phones will change the long-term dynamics,” Mendelsohn said.
Here’s how: Travelers will download a barcode to their smart phone when they conduct pre- check-in thru the Web before going to the airport. With the barcode loaded, the traveler will go to the airport and head straight to the security stop, bypassing the airline’s check-in kiosk to pick up a paper boarding pass. A device at the security stop will read the barcode displayed on the smart phone, and the traveler is good to go.
Mendelsohn says several major carriers, including American, Delta and United, have begun offering this smart phone application at select airports.