Monday, May 26, 2025

This week in the cereal aisle, one of the least healthy places in town


Photo by Retiring Guy
HeadlineNew York Times, 5/21/2025

Andrew Jacobs reports:
Breakfast cereals, a heavily marketed, highly processed mainstay of the American diet, especially among children, are becoming less healthy, filled with increasing amounts of sugar, fat and sodium, according to a study published Wednesday in the journal JAMA Network Open
The study also found that cereals’ protein and fiber content — nutrients essential for a healthy diet — have been in decline. The findings, based on an analysis of 1,200 new or reformulated cereal products introduced in the United States between 2010 and 2023, are likely to add fuel to the ongoing debate about the relationship between processed food, mounting childhood obesity and the rising prevalence of chronic diseases.

Other cereal aisle posts:
2025
KitKat gives you a break in your cereal bowl.  (2/121)

2024
Kellogg's Crumbl.  (8/29) 

2023
Fall flavors.  (10/25)
Movietime!  (7/24)

2022
General MIlls limited edition dessert fest.  (11/30)
Kellogg's Family Size Cosmic Brownies.  (11/6)
Hocus Pocus 2.  (10/17)
General Mills Limited Edition L.O.L. Surprise Birthday Cake Cereal.  (10/12)And after a few minutes in milk, it looks like a bowl of barf.  (7/15)
Retiring Guy arrives late to Cheerios 80th birthday party.  (7/13)
Wheaties 100 Years of Champions limited edition collector series.  (4/27)

2021
Limited Edition Kellogg's Frosted Flakes Apple Jacks Mashup,  (10/3)

2019
This box wants to party with you.  (6/4)
Blueberry Cheerios.  (5/16)
Snap, crackle and redpop.  (2/26)
Kellogg's Honey Oat Frosted Flakes.  (2/19)
Kellogg's All Bran fights for shelf space.  (1/22)
 
2018
Cheerios adds to its long list of flavors. (12/31)
General Mills offers two flavors of Dippin' Dots.  (11/28)
Kellogg's vanilla latte Frosted Mini-Wheats.  (10/1)
Nutter Butter.  (6/24)
Still a little bit of shelf space provided for boxes of Big Biscuit Shredded Wheat.  (4/3)
Chocolate Frosted Flakes.  (3/30)
It's just peachy, part 2 (with probiotics).  (3/26)
It's just peachy (Cheerios).  (3/25)
Snap, Crackle and Pop shrug off competition from Fancy Friends Cereal Treats.  (2/23)
Lucky Charms wants you to have a daily dose of yellow 5 and blue 1.  (3/9)
The takeover of Mom.  (3/1)
Hoopla over rainbow marshmallows added to Lucky Charms.  (2/22)
Kellogg's Donut Shop in your choice of flavors.  (2/14)
Just a spoonful of sugar helps the shredded wheat go down.  (2/6)
General Mills offers yet another flavor of Cheerios -- chocolate and peanut butter.  (1/30)
I suspect this special edition Cocoa Puffs isn't exactly flying off the shelves.  (1/16)
What's really going on with this General Mills blend.  (1/10)
Giant size bargains to kick off the new year.  (1/3)

2017
Satisfy your craving for chocolate.  (12/22)
Pumpkin Spice runs amok.  (11/7)
Danger lurks.  (11/2)
Dan G. wets himself over Special K Blueberry with Lemon Clusters.  (9/20)
Limited Edition Mocha Crunch.  (7/16)
Kellogg's Frosted Flakes with Marshmallows.  (2/1)
A marriage between General Mills and Girls Scouts of America.  (1/19)

Tiny Toast.  (6/21)



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