"The players have really been into it!"
Screengrab from video below
Headline: The Athletic, 3/13/2026
CJ Moore reports that the players have really NOT been into it:
During the first three days of the Big 12 men’s basketball tournament, the story was not the games. It was the floor. An LED-lit glass surface that made its debut in America for actual competition was flashy, but not a hit with players or coaches.
Most players said it was too slick. Two said it gave them a migraine. Coaches worried about player safety. Then on Thursday, Texas Tech star point guard Christian Anderson went to plant on his left foot and had his foot slide out, injuring his groin. Rumblings started amongst coaches: Was it time to make a change? [emphasis added]
Listen to this inane exchange.
According to Merriam-Webster, the first-known use of 'gimmickry' as in a trick or device to gain business or attention, occurred in 1948.
Other coinages from the same year include:
- audiovisuals
- chili dog
- clanger
- freeze-frame
- jump pass
- jump shot
- tip-in
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