Tuesday, January 6, 2026

CES 2026: Lego smart bricks

 
Image and headline:  The Verge, 1/5/2026

Julia Goldin, The Lego Group’s top executive in charge of product and marketing, will not commit to anything that hasn’t already been announced. She will not promise that Lego’s new Smart Brick — touted as the company’s biggest invention since 1978 — is the future of Lego. She won’t say if any future sets will feature the tiny sensor-packed computer bricks, much less whether they’re core to attention-grabbing brand expansions like Lego Pokémon. 
 


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