Saturday, July 23, 2011

"Margarine Wars": Coming Soon to a Theater Near You



Doug Moe: Epic battle in history: Butter vs. margarine. (Capital Times, 7/22/2011)

ExcerptThis week in Michigan, a filmmaker named David Rich is in post-production on “Margarine Wars,” a fictional comedy set in 1967 Wisconsin, when the long-running battle over margarine was reaching a climax.

Rich, 59, is originally from New York state and moved to Arizona for health reasons, he told me when we spoke by phone this week.

It was in a doctor’s waiting room in Arizona, Rich said, that he struck up a conversation with a couple who said they were from Wisconsin. Rich told them he did some acting and stand-up comedy and was thinking of trying to make a film.

The couple suggested he do a film on the time in Wisconsin when oleomargarine was illegal and smuggled across state lines.

Rich was stunned. “Margarine was illegal?”

The couple assured him it was
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From Internet Movie Database:  60's Psychedelic Counterculture clash during the "Summer of Love," when an aspiring hippie Afro-Jew from New York dupes the son of a Swedish dairy farmer into smuggling illegal margarine into butter rich Wisconsin.

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