eMarketer: Advertising Dollars Will Shift From Traditional Media
Digital Budgets Shift from Print but Still Lag Behind Usage. (eMarketer, 7/21/2011)
Excerpt:Digital advertising spending will climb more than 20% this year and will continue growing in the double digits for the next three years, eMarketer estimates. But where will those digital dollars come from? While some marketers plan to allocate additional money to online, most will shift dollars from traditional media to their internet channels.