Tuesday, January 17, 2012
When Betty Crocker Goes Social, You Know It's Mainstream
Behind Betty Crocker's Winning Holiday Social Campaign. (ClickZ, 1/17/2012)
Excerpt: Several things about Betty Crocker's holiday marketing efforts impressed ClickZ, and Betty911 was a standout. The program, now in its second year, allowed people to post their emergency cooking and baking inquiries to Facebook, or tweet them using the #Betty911 hashtag.
Betty Crocker's team of 13 test kitchen cooks, dieticians, and food experts - on location at the company's Minneapolis headquarters - were on call for 13 hours each day on Thanksgiving and then again from December 16 through Christmas day. The kitchen staff chosen to engage with consumers through social media channels are routinely involved in answering questions on Facebook and Twitter.
Related links:
Betty Crocker Cookbook Edition History. (General Mills)
Betty Crocker: Marketing the Modern Woman, an excerpt. (Hennepin History Magazine)
Crazy About Betty. (Antiques Roadshow Insider)
The History of Betty Crocker. (General Mills)
The Secret Life of Betty Crocker. (Minnesota Public Radio)
Who Was Betty Crocker? (Center for History and New Media)
The Job Hunt: Employers are looking at more than your resume (Part 2)
Those Facebook posts could cost you a job. (San Jose Mercury News, 1/16/2012)
Excerpt: You might want to think twice about bad-mouthing your former boss on Facebook or posting those racy pictures of yourself from last night's rollicking bachelor party. It could cost you a new job.
In a twist on the exploding use of online social media, employers in the Bay Area and nationwide are poring over the websites to weed out job applicants whose posts reveal that they use foul language, take drugs, associate with gangs or have other questionable characteristics. Some employers are even demanding that job candidates disclose their social network user names and passwords.
"Foul!" cries the World Privacy Forum.
Related post:
The job hunt: Employers are looking at more than your resume. (7/21/2011)
Floating an Idea: The Harvard Library Innovation Laboratory's Library License
As the disclaimer on the website notes: This is a young idea. A draft to be edited, revised, evolved.
Enjoyed browsing the Harvard Library Innovation Lab website. Found this link particularly fascinating: How We'll Work in 2025. (Though it's not library-specific.)
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