Headline: New York Times, 1/27/2026
Eli Tan reports:
Meta most likely bought the ads “with the goal of shaping policy decisions” and reaching lawmakers, said Michael Beach, the chief executive of Cross Screen Media, a marketing analytics firm.
Other tech giants are also aiming to influence public opinion on data centers. Amazon is helping to fund a similar ad campaign in Virginia, where it operates dozens of data centers. The campaign — focused on job growth and electricity costs — began in December 2024 and is still running, backed by Virginia Connects, a nonprofit created by the Data Center Coalition, an industry trade group.
Steve Padilla, a Democratic state senator in California who proposed a bill last year to regulate rising energy costs from data centers, said such ads were a tech company tactic. “If you like sports, if you have kids, and you love America, you’ve got to love data centers, right?” he said. [emphasis added]
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