Cartoon figure and headline: The Guardian, 2/3/2026
Oliver Milman reports:
The administration’s new mascot, kitted out with a helmet, boots and gloves, was introduced in a seemingly artificial intelligence-generated picture posted online by Doug Burgum, Donald Trump’s interior secretary.
“Mine, Baby, Mine!” Burgum wrote on X, adding that Coalie will act as a “spokesperson” for Trump’s “American Energy Dominance Agenda”.
Climate activists criticized the latest attempt by the administration to boost the image of the dirtiest fossil fuel despite its effects on the planet and public health, with one critic describing it as “one of the most heinous ways to produce energy that our world has ever seen”.
Coalie, whose large eyes and grin appears to invoke a Japanese style of cuteness used in toys and animated characters, is to be an ambassador for the office of surface mining reclamation and enforcement (OSMRE), the US government agency responsible for regulating coalmines.
Clearly, Doug Burgum is fluent in Newspeak.
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