Headline: WATT Poultry, 3/27/2026
The U.S. Department of Agriculture (USDA) launched a national public awareness campaign to inform meat, poultry and egg producers of the "Product of USA" voluntary labeling standard, which went into effect on January 1, 2026. The announcement was made on March 24 — National Agriculture Day — by U.S. Secretary of Agriculture Brooke Rollins.
"Our great patriot ranchers and producers grow, raise, and harvest the world's safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain through transparency, fairness, and trust," said Rollins. "This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home."
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