Uncle Sam poster: X
Headline: CNN, 8/13/2025
Michael Williams reports:
But underlining the new strategy are undertones that historians and experts in political communication say are alarmingly nationalist — and fraught with appeals to a specifically White and Christian national identity.
“Persuaders succeed when they connect to emotional archetypes,” said Nicholas J. Cull, a professor of communication at the University of Southern California and historian of the role of mass communication in foreign policy. “Fear is often the most prominent in propaganda, but nostalgia runs a close second.”
“Often they land like one/two punches in a classic boxing attack,” Cull said. “That seems to be the intent here.”
In the caption of its post featuring Uncle Sam, DHS seems to allude to “Which Way Western Man?,” a 1978 book by White nationalist William Gayley Simpson that is rife with antisemitic tropes and is a mainstay in modern White supremacist literature. [emphasis added]
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