News Corporation Introduces The Daily, a Digital-Only Newspaper. (The New York Times,
2/3/2011)
Excerpt: The Daily will be a first of its kind for tablet computers: a general interest publication that will refresh every morning and will bill customers’ credit cards each week for 99 cents or each year for $40.
In journalistic and marketing ambition and scope, The Daily recalls USA Today when it began in 1982: a publication of no city or region that aspires to be a first-read in the homes of millions of Americans despite having no brand recognition.
The Daily takes that same sensibility to the digital age by trying to enliven the printed word with photographs, video and interactive features that work seamlessly together.
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