Graphic: Wall Street Journal
Headline: New York Times, 4/16/2026
Julie Creswell reports:
For the first time in two years, sales volumes in the company’s food business, which includes its Frito-Lay unit, rose, showing resilient demand among consumers despite the squeeze of higher gas prices and other energy-linked costs.
Earlier this year, PepsiCo announced plans to cut prices on some popular snacks, including Lay’s potato chips and Doritos, to lure consumers who had cut back on purchases. In the first quarter, revenue at the company rose 8.5 percent, to $19.4 billion. [emphasis added]
Something along this line of luring maybe?


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