Scarborough Research Connects E-Reader Devices with Higher Rates of Newspaper Readership. (PR Newswire, 10/6/2011)
- 78% of adults in e-reader households read a newspaper in print or online during the past week versus 71% of all adults. .
- 41% of adults in e-reader households visited a newspaper website during the past month compared to 27% of total adults.
- 71% of adults in e-reader households read a printed daily or Sunday paper during the past week versus 65% of all adults.
- 50% of these consumers read a Sunday printed newspaper on an average Sunday, as opposed to 46% of total adults.