Monday, January 16, 2012

Ladies' Home Journal to Emphasize Reader Content

A New Ladies’ Home Journal, Written Mostly by Readers. (The New York Times, 1/15/2012)

Excerpt: “Ladies’ Home Journal has always been about the empowerment of women,” said Robin Steinberg, executive vice president for publishing investment at Mediavest, the advertising agency. “This is a natural evolution of the brand based on the socialization of content. This platform and approach allows women to participate and contribute using modern technology and tools.

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