..there's been a substantial increase.
Link to November 30 Teleread post, "Ereader ownership triples in less than two years".
Excerpt: During this time period, the skew between male and female eReader ownership has evened out. In the March-October 2009 survey period, 56% of eReader owners were male and 44% were women. The most recent data show that now 49% of eReader owners are male and 51% are women.
To avoid confusion with electronic tablets and other devices during its consumer surveys, GfK MRI describes eReaders thusly: “An electronic book reader is a portable, wireless reading device that allows you to download and read electronic books, magazines and newspapers. It is not a laptop, cell phone or PDA.”
David Carnoy asks, "Does the Kindle pay for itself?" (11/29/2010)
Need to repair that ebook reader? (11/19/2010)
Who uses an ereader: Survey says.... (9/22/2010)
Book industry wrestles with print vs. pixels. (9/2/2010)
Coming soon to a screen near you: Ads in ebooks. (8/20/2010)
Ebooks now comprise 8/5% of book sales. (8/12/2010)
Genre paperback publishers drops print. (8/6/2010)
Ebooks and libraries. (5/4/2010)
Ebooks eliminate a free form of adversiting: the book jacket. (3/31/2010)
Ebooks: another round of false promises? (3/19/2010)
The skinny on ebooks. (3/8/2010)
Hardcover vs. ebook: Breaking down the costs. (3/1/2010)