Sunday, November 28, 2010

Pew Research: "The Better-Off Online"

Activities based on income levels

Link  to November 24 Pew Research report.

Excerpt:    People in higher-income households are different from other Americans in their tech ownership and use.

Analysis of several recent surveys conducted by the Pew Research Center's Internet & American Life Projects finds key differences between those who live in households making $75,000 or more relative to those in lower-income households.


In many cases, the most noticeable difference in online engagement between various income groups relates to their intensity of use. On any given day, internet users in the higher-income bracket are more likely than those in lower-income brackets to be carrying out various online activities. Compared with internet users in other income cohorts, higher-income internet users go online more often compared with other groups: For instance, 55% are on the internet or are using email several times a day from home. Moreover, on any given day the more well-to-do internet users, are more likely get online news, conduct online research for a product or service, and go online to search for maps or directions.

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