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Headline: WATT Poultry, 6/10/2026
Beef is currently the king of protein-fueled snacking, but supply chain struggles and rising costs provide chicken with an opportunity to take over the top spot.
According to Protein's Promise for Meat Snack Growth released by CoBank earlier this month, sales of meat snacks have grown more than 45% over the past four years to $4.4 billion, driven by consumers who want portable, high-protein, minimally processed food. Demand is accelerating. But the beef supply chain is hitting a structural wall, and the chicken industry stands to benefit.

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