Top headline: New York Times, 4/25/2025
Bottom headline and product collage: WATT Poultry, 4/22/2025
With many Americans concerned that President Trump’s tariffs will make most products more expensive and possibly tip the United States into a recession, some consumers say they are opting out of spending on a wide range of items.
Instead of shopping lists, they are making “No Buy” lists.
No more outfits destined to be worn only once. No more “just because” T.J. Maxx runs. No more salon haircuts and manicures. No more eating out at restaurants. No more TikTok Shop.
This uncertain economic moment is reinvigorating a trend that took off early this year: No Buy 2025.
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