Cord-Cutting: Trend vs. Myth. (eMarketer, 7/6/2011)
Excerpt: “Despite surveys showing consumers’ expressed interest in cutting all pay-TV services, few households actually have done so,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “TV Video Viewing: Beyond Cord-Cutters.” “Cord shaving—downgrading an existing level of service—seems to be gathering some steam, however, and some young adults may never sign up for cable or satellite service when they leave their parents’ household.”
Related posts:
The web as America's playground. (1/6/2010)
Nielsen to measure online audience. (12/3/2009)
Going up, way up: watching movies and TV shows online. (1113/2009)
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