Link to June 2 San Jose Mercury News article, "Gee-whiz factor high at augmented reality conference".
Excerpt: The first-ever global gathering devoted to the business potential of augmented-reality technology kicked off Wednesday at the Santa Clara Convention Center.
And it was hard to see where the augmented started and the reality stopped.
That's the bedeviling thing about this exotic branch of computer science that superimposes digital images and text over live real-time images. It's sort of trapped between the real world and your computer monitor or smartphone screen. Think of those yellow "first down" lines scribbled over a live shot of a televised football game. Think the online search tool Yelp's ability to overlay a users' rating grid over that restaurant you're pointing your iPhone at. Think of an emerging technology where the digital and the "real" worlds commingle and you're left straddling the two in wide-eyed wonder.
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