Link to May 31 Dallas News article, "Crawling critters are Plano man's calling".
Excerpt: He's even turned his 200-square-foot shop in central Plano, The Pest Shop, into a tourist attraction of sorts with his Cockroach Hall of Fame & Museum. About 6,000 people walk in every year, said Bohdan, who walks with a limp and wears a green felt fedora dotted with the carcasses of 14 cockroaches.
[snip]
[Michael] Bohdan opened his pest-control company 30 years ago with his entire savings, about $1,000, and little money to advertise. Burying himself in books at the public library, he learned how to promote, how to write a press release, and how to work with the news media. [Emphasis added]
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