Link to May 31 New York Times article, "Town and Country Magazine Tries to Broaden Readership". [Print headline: "An Old-Money Magazine Starts to Chase New Money".
Excerpt: According to GfK Mediamark Research & Intelligence, the main demographics research firm for magazines, Town & Country’s readers have a median annual income of just $61,614, putting it just ahead of readers of Dirt Rider, but trailing Good Housekeeping, Cooking With Paula Deen and Four Wheeler.
Editorially, the Hearst magazine has never won an award from the American Society of Magazine Editors, and the last time it was nominated was 1999. Its newsstand sales dropped about 36 percent from 2005 to 2009.
The magazine relies on luxury ads, and it took a beating as many luxury companies halted print advertising. Its ad pages fell 45.6 percent from 2008 to 2009, worse than almost any other luxury magazine, according to the Publishers Information Bureau.
LINKcat holdings of magazine titles mentioned in 1st excerpted paragraph. (49 library locations.)
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