Donald Trump and "The Apprentice": Nothing but a fluffy fantasy

 

Headline:  New York Times, 9/18/2024

Trump may have turned out to be nothing more than another cautionary tale of 1980s hubris, had it not been for the television producer Mark Burnett, who in 2003 decided to make Trump the star of “The Apprentice,” his heavily scripted reality show. The production team labored to disguise their star’s eternal confusion and incompetence. “Our job then was to reverse-engineer the show and to make him not look like a complete moron,” one member of the production team tells Buettner and Craig.

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