Entrepreneur brothers sell ads on toilet paper. (Port Chester Journal News, 8/18/2012)
Excerpt: Bryan Silverman, 18, a Duke University sophomore, is one of five finalists in Entrepreneur Magazine’s College Entrepreneur of 2012 competition. His entry is Star Toilet Paper, a company he co-founded with his brother Jordan, 22, in 2010. The concept came to Jordan Silverman while he was in the bathroom reading his phone.
“At first, I poo-pooed it,” Bryan Silverman said of his brother’s idea in a video posted on Entrepreneur Magazine’s website. But after more consideration, Silverman recognized a key selling point to potential advertisers.
“Because of the fact that we’re in the bathroom, we’ve reached a really captive audience,” Silverman said on Tuesday.
LINK to the 5 College finalists
This library anticipates its first TP shipment in October.
Hat tip to Mark Arend.
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