Secret E-Scores Chart Consumers’ Buying Power. (The New York Times, 8/18/2012)
Excerpt [bullet points added]: It’s true that credit scores, based on personal credit reports, have been around for decades. And direct marketing companies have long ranked consumers by their socioeconomic status. But e-scores go further. They can take into account facts like
- occupation,
- salary and
- home value to
- spending on luxury goods or pet food,
As Gordy Meyer explains in the article, escores help businesses answer three questions about potential customers:
- Are the legitimate?
- Are they worth pursuing?
- Are they worth spending money on?
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