Wednesday, August 22, 2012

Millennials Lead the Fewer Bookstores?

Generation Read: Millennials Buy More Books Than Everybody Else. (Good, 8/16/2012)

From the 2012 U.S. Book Consumer Demographics & Buying Behaviors.
  • Millennials (age range 13 to 30) buy 30% of books.
  • Baby Boomers (age range 48 to 66) buy 24% of books.
Excerpt:  According to the data, 43 percent of millennials buy books through online vendors and they're leading the way in the adoption of digital texts. Unless this generation develops a sudden nostalgia for perusing the stacks, we'll likely see more bookstores closing.

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