Book Business Sees a Bonanza in a Forthcoming Biography. (The New York Times, 10/7/2011)
Excerpt: It took only hours on Wednesday night for Walter Isaacson’s forthcoming biography of Steve Jobs to shoot up the best-seller list on Amazon.com, eventually moving from No. 384 to the No. 1 spot. On Thursday morning, a book buyer at Powell’s Books in Portland, Ore., quintupled its order of the book, to 500 copies. Simon & Schuster, the publisher, said it was accelerating the publication, moving the release date to Oct. 24 from Nov. 21.
Let the guessing games begin.
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