Photo by Retiring Guy
Headline: Grocery Dive, 6/3/2026
Dani James reports:
Dive Brief:
- Dollar General is seeing an “accelerated rate” of trading down with customers, with its selection of groceries and drugs serving as the largest draw for this activity, CEO Todd Vasos told analysts on an earnings call Tuesday. While the retailer sees the trend across all cohorts, it has particularly increased among higher-income shoppers earning over $100,000 a year.
- The discount chain’s core customers cut back on some household expenses — including food purchases — during the first quarter due to rising gas prices, the executive added.
- During its first quarter, Dollar General introduced a frozen section featuring a full door dedicated to new $1 items, and this new offering has “been doing very well since launch,” Vasos said.
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