"Evan", published on YouTube 6 days ago, has more than 5,000,000 views already

Sandy Hook Promise, a national non-profit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012.  (Mission statement)

Know the signs program

Related reading:
Why "Evan" Works: Behind The Incredible Sandy Hook Promise PSA.  (Fast Company, 12/6/2016)
People Are Still Flipping Out About BBDO New York’s ‘Evan’ Spot for Sandy Hook Promise.  (Agency Spy, 12/5/2016)