Beld Street, formerly known as Oregon Road, in Madison, Wisconsin

Two cars travel south on Park Street, not making the turn onto Beld.

From The Origins of Some Madison, Wisconsin, Street Names.  (Historic Madison, Inc. of Wisconsin) 

In 1948 and 1949 Park Street between Cedar Street and Oak Street was moved a few hundred feet to the west, its present location. The old section was left in place and required a new name. In 1949 the Madison Common Council chose Beld for Sam Beld who had lived at 1806 South Park Street for many years, who had been active in civic affairs, and who died in 1948.

Section of pre-Beld map (1930s, if I recall)

Section of post-Beld map

Maps from the Madison Public Library reference collection files.