Want More Information? Just Scan Me. (The New York Times, 9/22/2011)
Excerpt: Weeks earlier, a model walked a runway in Barcelona with a QR code emblazoned on the bodice of her Frans Baviera gown; meanwhile, a company called Skanz began selling silicone bracelets embellished with QR codes [link to above screenshot] that enable anyone with a smartphone to scan your wrist and instantly access a Web page with your contact information, social media links, even favorite photos and videos.
In other words: you’ve become a human hyperlink.
When Skanz doled out bracelets to attendees of Consumer Electronics Week this summer, “nobody exchanged business cards,” said Tammy Lewis, chief marketing officer of the Tarrytown, N.Y., based QR Media Group, which owns Skanz. “Instead they were scanning each other to exchange their personal information.”
For further reading:
QR Codes, Barcodes, and RFID: What's the Difference?
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