Lessons to be Learned in a Social Media Age

Link to March 4 Mashable post by Dallas Lawrence, Chair of the Social and Digital Media Practice at Levick Strategic Communications, "3 Crisis Survival Lessons for the Social Media Age".

Excerpt: If there was any doubt before last year as to social media’s ability to exacerbate reputation crises, 2009 settled the debate. In just that one year, Domino’s, United Airlines, and Tiger Woods were but a few of the headlining examples that were variously infected by the viral bug. These global brands made their problems even worse with sloppy responses to online news reports, blog posts, Facebook updates, YouTube videos, and Twitter entries.

The Lessons:

1. Size Doesn't Matter. (Toyota)

2. What Got You Here, Won't Get You There. (Johnson & Johnson)

3. You Can Not Advertise Out Of Crisis. (Tiger Woods)