...tbe average social gamer is a 43-year-old woman.
Link to February 17 news release at Pop Cap, "New Survey Reveals Social Gaming Phenomenon in U.S. and U.K." (via Mashable)
Excerpt: PopCap Games, maker of some of the world's most popular video games, today unveiled the results of a survey targeting "social gamers": Consumers in the U.S. and UK who play games on social networking platforms such as Facebook® and MySpace®. More than 24% of respondents said they play social games regularly, indicating a total social gamer population of approximately 100 million in America and the United Kingdom alone.
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