Link to January 28 Mashable post, "Baby Boomers and Seniors Are Flocking to Facebook".
Excerpt: A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.
In its Boomers and Social Media report, eMarketer takes a look at social media adoption among different generations. Results showed that while the percentage of Millennials maintaining a social networking site profile was fairly consistent from 2007 through 2009, the same cannot be said of Baby Boomers’ social media usage.
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