Bankrupt, Reader's Digest Looks to Reformat Itself

Link to December 20 New York Times article, "A Reader’s Digest That Grandma Never Dreamed Of".

Excerpt: Bye-bye, Reader’s Digest.

Hello “multibrand media and marketing company that educates, entertains and connects audiences around the world,” as it says on another FACE poster.

Favorite line: In her [CEO Mary Berner's] telling, Reader’s Digest was badly in need of a towel snap before she arrived.