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Headline: New York Times, 11/6/2026
Dave Philipps reports:
Its end came on the concrete floors of Tesla’s Gigafactory Texas, after its creator, Elon Musk, said in a post on X that production will cease this coming summer. The factory was built to churn out 250,000 Cybertrucks a year, but amid a torrent of negative attention from Wall Street analysts, internet meme architects and everyday truck buyers, it produced only about a tenth of that.
Response to news of Cybertruck’s passing has been … polite.
“Cybertruck, I can say this, we will always remember you,” Mike Ramsey, an auto industry analyst at Gartner Inc., said in an interview from Detroit on Friday. “You were the most distinctive vehicle that nobody asked for.”
The sudden demise, after Tesla sunk about $2 billion into development and production, led many people to compare Cybertruck to the ultimate business-school example of a flop, the Ford Edsel. But that’s really not fair. The Edsel sold far more vehicles. [emphasis added]
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