Sunday, March 23, 2025

"Huckster" anointed as newest synonym for "influencer"

 
HeadlineNew York Times, 3/20/2025

Gina Cherelus reports:
In many cases, these side gigs can pay off. Last year, Mr. Maddox, the executive assistant in Jersey City, said earned around $2,000 in sponsorships, payments and merchandise from brands. He describes this extra income as “play money.” But he is selective about the work.
Gina doesn't neglect to mention a certain influencer posting videos while working for the Trump administration.
And posting your style at the office can backfire. Last week, McLaurine Pinover, the spokeswoman for the U.S. Office of Personnel Management, came under fire after CNN reported on her workplace-style influencer videos, filmed in her office and posted on Instagram as her agency oversaw the layoffs of thousands of federal workers as part of an order by the Trump administration. She deleted her Instagram account, @getdressedwithmc, soon after the news outlet reached out to her.
Screengrab and photoNew York Times, 3/12/2025


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