Photos by Retiring Guy
Kmart resurrects the Blue Light Special. Company officials targeting shoppers' desire for nostalgia. (Philadelphia Inquirer, 11/12/2015)
First introduced in 1965, along with such classics as The Sound of Music and A Charlie Brown Christmas, the Bluelight Special was the original flash sale that "made shopping fun," according to Stein.
The promo, the brainchild of a Kmart assistant store manager, had a successful run until it was phased out in 1991. It came back in fits and starts, including in 2001 and 2007 as part of event promotions, and last year briefly during the holidays.
The association was immediate. Blue lightèKmart.
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