Friday, March 14, 2014

Shocker: Viral Video Gets Slapped Down by Some Viewers

A Kiss Is Just a Kiss, Unless It’s an Ad for a Clothing Company. (The New York Times, 3/13/2014)

“That Adorable ‘First Kiss’ Video That Everyone Is Talking About Is a Fake."   But just as quickly as the video blew up, a negative reaction set in after viewers realized that some of those kissing strangers were modeling clothes for Wren. 

The video flashes “Wren presents” at the beginning and also mentions the company in the credits.


"About" provides a link to the company's website.

Where you can read about Melissa Coker's business.

How "corporate America" puts together a promotional video......

With a $1,300 budget:
  • Studio space
  • Video editor’s babysitting bill
  • Lunch 
  • Chocolate and mints

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