As Conspicuous As They Want to Be -- Consumption-wise

$28,000 a Night: Hotels Race to Attract Superrich Clientele. (The New York Times, 1/20/2014)

For example.  Take the Jewel Suite by Martin Katz at the New York Palace, one of two recently opened specialty suites. The three-story, 5,000-square-foot space — a sort of penthouse Versailles — itself resembles a jewel box, albeit one with its own private elevator and views of the Empire State and Chrysler Buildings.