Tablet Shipments Set to Outpace E-Reader Shipments by 2012. (In-Stat, 6/20/2011)
Excerpt: The growing success of tablets is leaving many to question the viability of the e-reader market’s sustainability. E-readers still offer the truest reading experience and appeal most to avid readers, but a broader market of consumers are demanding multimedia functionality, like web browsing, video and gaming, in their next mobile device. Tablets, like the Apple iPad, are optimized to deliver this kind of multifunction experience, and therefore, represent a stronger opportunity for suppliers and manufacturers alike. As a result, In-Stat (www.in-stat.com) is forecasting that tablet shipments will outpace e-reader shipments by the end of this year.
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